ADVERSENT

BRANDED FILM · DIGITAL LEARNING PLATFORM

CLIENT Adversent
MY ROLE Copywriter · Director · Editor

THE BRIEF

Adversent is an online learning platform where marketers, business owners and entrepreneurs can discover practical, tested strategies for growing through social-media advertising.

The challenge was to communicate the platform’s value without making digital marketing or e-learning feel technical, predictable or dry.

CREATIVE APPROACH

I developed a lighter, characterful approach to the copy and direction—using humour, pace and an accessible tone to position Adversent as an engaging digital-marketing playbook rather than another conventional training product.

WATCH THE FILM

CREDITS

Copy, Direction & Editing Emre Mirza