TREE OF LIFE

BRAND COMMUNICATION FILM · CONFERENCE LAUNCH

CLIENT
AstraZeneca

AGENCY
DigitasLBi

MY ROLE
Creative Consultant · Co-Writer · Director

THE BRIEF

To transform complex ideas around healthcare innovation, behavioural change and emerging technology into an accessible and emotionally engaging film for an international conference audience.

CREATIVE APPROACH

The film follows five pioneers whose work connects data, technology and human behaviour with new ways of understanding health.

Moving between large working environments and intimate human details, the visual language connects systems and innovation with the people whose lives they are designed to improve. I helped shape the creative strategy and narrative structure, co-wrote the film and directed it through production.

THE FILM

VISUAL DEVELOPMENT

The film’s structure and visual language were developed around a movement between macro environments and close human observation—connecting large-scale innovation with individual experience.