Emre Mirza
Writer–Director · Creative Producer · Story, Pitch, Packaging & Visual Development
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DIGITURK

Creating complete channel branding that included 2000 hours of original programming concepts, 32 teasers and virals, training of all Production and Post-Production staff within a period of 6 months to meet a deadline for channel launch. The Channel won numerous accolades for impact on the youth content Industry in Turkey.

SNEK

YOUTH CHANNEL BRAND · CONTENT STRATEGY · LAUNCH

CLIENT Digiturk

MY ROLE Chief Creative Consultant · Channel Brand Creator

THE PROJECT

Snek was conceived as Turkey’s first MTV-style youth channel: a distinctive new brand built around original programming, youth culture and a fast-moving visual identity.

MY ROLE

I led the channel’s creative development from concept to launch—defining its brand identity, programming direction, promotional language and production workflow.

Within six months, I developed an original programming slate spanning 2,000 hours, created 32 launch teasers and viral films, and trained the channel’s production and post-production teams to deliver the new creative vision.

THE IMPACT

Snek launched with a complete brand, content strategy and production infrastructure. Its distinctive approach received multiple accolades and helped influence the development of youth-focused television and branded entertainment in Turkey.

SELECTED CHANNEL WORK