THE START UP LOANS STORY

GOVERNMENT VISION FILM · BRANDED MINI-DOCUMENTARY

CLIENT UK Government-owned Start Up Loans Company

FEATURING Chairman and Dragons’ Den entrepreneur James Caan

MY ROLE Narrative Designer · Director · Editor

THE PROJECT

A cinematic vision film documenting how Start Up Loans funded 24,000 new businesses within its first 24 months—turning a government finance initiative into a nationwide story of entrepreneurship, ambition and economic opportunity.

CREATIVE APPROACH

Combining intimate founder stories, observational footage and a wider portrait of enterprise across Britain, I shaped and directed a human-centred film that transformed large-scale economic impact into an accessible story about ambition and opportunity.

WATCH THE FILM

IMPACT

The programme funded 24,000 businesses within its first 24 months. Its success contributed to the Start Up Loans model being adapted through government partnerships in South Africa and Australia.

CREDITS

Narrative Design Emre Mirza & Tom Grass
Directed & Edited by Emre Mirza
Camera & VFX Evre Ergun
Additional Camera Jamie Anderson
Music SoulTribe Music
Post-Production Services Creativity Media

The visual treatment combined cinematic founder portraits, large-scale working environments and intimate observational detail to connect the programme’s national impact with the individual entrepreneurs it supported.