MOBILINK × STRINGS
INTEGRATED BRAND CAMPAIGN · COMMERCIALS & MUSIC VIDEO
CLIENT Mobilink
FEATURING Strings
MY ROLE Concept Creator · Director · Producer
THE CAMPAIGN
An integrated entertainment campaign created for Mobilink featuring its brand ambassadors, the acclaimed band Strings.
I conceived, directed and produced five television commercials alongside a branded music video—building a consistent campaign world that connected Mobilink’s identity with the band’s music, personality and audience appeal.
CREATIVE APPROACH
The campaign combined commercial storytelling with the energy and visual language of a music video, allowing the brand and performers to feel part of the same creative idea rather than separate promotional elements.
SELECTED CAMPAIGN WORK
